Our Story

As an entrepreneurial organization, it all began with an idea – how can we help babies sleep safer and provide peace of mind for families? From those humble beginnings to today almost 25 years later, we continue to think and act like owners, inquisitive about consumer needs, staying nimble to improve, and (some might say) tenacious to help make your everyday moments...a little simpler.

Global Distribution

Our products are sold in over 50 countries

We proudly serve millions of customers, with sales and distribution locations in North America and Europe.

500M+ Products Sold

Most #1 Bestselling products in their categories

Our innovative products have made us
leaders in several categories and markets around the world. Learn more.

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