First of its Kind Hands-Free Diaper Genie® Platinum STAINLESS STEEL Diaper Pail

The Ultimate in Odor Control for Diaper Disposal 

MONTREAL, QC (November 21st, 2023) - Diaper Genie®, the #1 selling diaper pail in the US* and Canada, announces the launch of its new Diaper Genie® Platinum. The diaper pail is the first true ‘hands-free’ diaper disposal solution made of durable stainless steel and includes Diaper Genie’s® well-known ultimate odor control. The Diaper Genie® Platinum will be available as of November 2023 in the USA. This latest Genie innovation comes to Canada in January 2024. 

With consumers increasingly interested in sustainable solutions, the new Diaper Genie® Platinum stainless steel diaper pail is expected to generate significant interest among expectant parents. 

“As the market leader* in diaper disposal solutions, we’re thrilled to bring this new baby care innovation to market,” states Rahul Sharda, CEO Angelcare Group, owner of the Diaper Genie® brand. "Our Diaper Genie® Platinum pail will deliver the same ultimate odor control and convenience that parents have come to trust from the Diaper Genie® brand”.   

The pail features a uniquely designed clamp that traps odors inside, and a multi-layer refill bag that ensures the nursery stays fresh and clean. The pail comes with an Easy Roll cartridge that holds up to 846 newborn diapers. Each bag in the cartridge roll is perforated and has a unique tapered design to allow easy emptying. The foot pedal allows for hands-free operation, and the pail body is made of durable stainless steel.  

The Diaper Genie® Platinum diaper pail is the first stainless steel pail from Diaper Genie® and is made in a sleek design to complement any nursery. It offers optimal convenience, with a foot pedal for hands-free operation, no bending required, and a high-capacity pail that holds up to 47 newborn diapers. The long-lasting EasyRoll refill holds up to 5 months of newborn diapers and uses 70% less cartridge plastic than the current Diaper Genie® round refills. Owing to its superior performance, Diaper Genie® Platinum has proudly been awarded the Parent Tested, Parent Approved (PTPA) Seal of Approval and the Women’s Choice Award. 

The Diaper Genie® Platinum diaper pail is available in four colors: lily white, stone gray, sage green, and glacial blue. It is available at US retailers Amazon and Target (online only) for an MSRP of $74.99 USD, and at Canadian retailers Walmart, Babies R Us, and Amazon for an MSRP of $99.99 CAD.  


Media Contact: Ashton Marcus | 1Milk2Sugars | | 647-972-5541 

*Angelcare calculation based on Answers On Demand for the Diaper Pail Category for 52 weeks ending 09.10.2022 time period. © 2023, Nielsen Consumer LLC.
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